An MCP App is your branded AI storefront — published to ChatGPT's App Directory, Google UCP, and your own website simultaneously. Build once, distribute everywhere AI shoppers are.
| MCP Server | MCP App | |
|---|---|---|
| What it is | Backend infrastructure | Branded AI storefront |
| What it does | Exposes tools, data & checkout via MCP protocol | Packages your server as a publishable app for AI platforms |
| Where it runs | Your cloud infrastructure | ChatGPT App Directory, Google UCP, your website |
| Who sees it | AI agents (machine-to-machine) | Consumers shopping through AI |
| Analogy | The engine | The car |
| Built by Asva | ✓ Yes | ✓ Yes — on top of your MCP server |
One build covers all channels. Asva handles submission, verification, and updates as AI platforms evolve.
Your products discoverable and purchasable inside ChatGPT conversations. Users install your app once, then ask ChatGPT to find, compare, and buy from you — without leaving the chat.
Native integration with Google's Universal Commerce Protocol. Your products surface in Gemini conversations, Google AI Mode shopping results, and Google Shopping AI — with agent-initiated checkout.
A branded AI shopping assistant embedded directly on your storefront — powered by your MCP App. First-party. Full brand control. Your customer data stays yours. Supports product search, recommendations, comparison, and checkout.
As Perplexity expands its shopping features, your MCP App positions your catalog for product discovery in Perplexity answers — including buy buttons.
Case Study
MyMuse, a D2C intimate wellness brand, deployed their MCP App and AEO strategy with Asva. Within 90 days they became ChatGPT's #1 recommended sexual wellness brand, with 3.4× more AI citations and 40% of total revenue attributed to the AI-referred channel — previously invisible in their GA4.
3.4×
More AI citations
40%
AI-referred revenue
90 days
Time to #1 rank
No code. No replatforming. We connect to your existing APIs and build your branded AI storefront across every major channel.
Book a strategy session →