Acquire

Buy attention inside ChatGPT, Gemini & Perplexity

Managed access to ChatGPT Sponsored Responses and emerging AI ad inventory — with retargeting audiences built from your agents' own intent signals and one ROAS dashboard across every surface.

7.62×
ROAS across active AI campaigns
72h
cart abandoner → ChatGPT Ads
3
AI ad surfaces in one dashboard

Advertising built for the AI funnel

ChatGPT Sponsored Responses

Managed access to ChatGPT's emerging ad inventory across the Free and Go tiers, plus sponsored placements on other AI surfaces as they open up — one team, one contract.

Audiences from real agent signals

Build retargeting audiences from MCP call logs, ACP cart sessions, and Shoppable Funnel widget engagement — intent data no ad platform can see, matched to the right AI surface.

Cart abandoners → ChatGPT Ads in 72h

ACP cart abandoners are packaged into a high-intent audience and pushed to ChatGPT Ads automatically within 72 hours — recover revenue while the intent is still warm.

One ROAS dashboard for every AI surface

Spend, revenue, and ROAS across ChatGPT, Gemini, and Perplexity in a single view — attributed with the same DACT resolution that powers the rest of the storefront.

How AI Ads works

1

Connect your storefront signals

Asva ingests MCP calls, ACP cart events, and Shoppable Funnel engagement — the intent signals that become your retargeting audiences.

2

Build and match audiences

Audiences are assembled from those signals (cart abandoners, product viewers, high-intent chats) and matched to the right AI ad surface.

3

Launch across AI surfaces

Push campaigns to ChatGPT Sponsored Responses and other inventory in one click — no separate ad accounts to wrangle.

4

Measure ROAS in one place

Track spend, revenue, and ROAS per surface, attributed with DACT so AI-driven revenue is never lost to GA4's 'Direct' bucket.

AI Ads — FAQs

What are AI ads?+

AI ads are sponsored placements inside AI assistants — such as ChatGPT Sponsored Responses — where your product can be surfaced in an AI's answer. Asva provides managed access to this inventory plus retargeting audiences built from agent-level intent signals.

How is AI ad retargeting different from normal retargeting?+

Instead of pixel-based web audiences, Asva builds audiences from agent signals — MCP tool calls, ACP cart sessions, and AI shopping-widget engagement — then serves them inside AI surfaces. It targets buyers based on what they did with AI agents, not just what they browsed.

Which AI surfaces are supported?+

ChatGPT Sponsored Responses today, with Gemini and Perplexity inventory added as it becomes available. Everything is managed and reported from one Asva dashboard.

How is ROAS attributed?+

Campaign revenue is attributed using Asva's DACT resolver, which reclassifies AI-referred sessions that GA4 misfiles as 'Direct' — so AI ad ROAS reflects the revenue those campaigns actually drove.

Do I need the Shoppable Funnel to use AI Ads?+

No, but they compound: the Shoppable Funnel and MCP integration generate the intent signals that make AI Ads audiences far more precise. Many teams run them together.

Put your products in front of AI buyers

See how AI Ads compounds with the rest of your agentic commerce stack.