Free Course
Beginner Friendly

AEO 101

Answer Engine Optimization for Beginners

Learn how to optimize your brand for AI search engines like ChatGPT, Perplexity, Claude, and Gemini. No prior experience required.

~90 minutes total
6 Chapters
Free Forever

What You'll Learn

Understand what AEO is and why it matters for your business
Know how different AI platforms generate answers
Learn how brands appear (and don't appear) in AI responses
Master proven optimization strategies for AI visibility
Map user intent to your content strategy
Measure and improve your AI search performance

Course Outline

Chapter 1
8 min read

What is AEO?

Understanding Answer Engine Optimization and why it matters for modern businesses.

Topics Covered:

Definition of AEO
AEO vs SEO differences
Why AEO matters now
Business impact
Chapter 2
10 min read

AI Search Landscape

Overview of major AI platforms and how they generate answers.

Topics Covered:

ChatGPT & GPT models
Perplexity AI
Claude & Gemini
Platform differences
Chapter 3
12 min read

Brand Visibility Fundamentals

Core concepts of how brands appear in AI responses.

Topics Covered:

Citation mechanisms
Brand mention types
Authority signals
Content structure
Chapter 4
15 min read

Optimization Strategies

Proven tactics to improve your AI search presence.

Topics Covered:

Content optimization
Structured data
E-E-A-T signals
Citation building
Chapter 5
10 min read

User Intent & Queries

Understanding how users search with AI and what they expect.

Topics Covered:

Query patterns
Intent types
Conversational search
Prompt mapping
Chapter 6
12 min read

Measurement & Analytics

How to track and measure your AEO success.

Topics Covered:

KPI selection
Tracking methods
ROI measurement
Reporting frameworks

Prerequisites

  • Basic understanding of digital marketing
  • Familiarity with SEO concepts (helpful but not required)
  • Access to your company's content and website

Recommended Tools

  • Asva AI Platform (free audit available)
  • Google Analytics for traffic tracking
  • Content management system access

Ready to Start Your AEO Journey?

Begin with Chapter 1 to understand what AEO is, or get a free audit to see your current AI visibility.

Course Info

Total Time
~90 minutes
Chapters
6
Level
Beginner
Price
Free