1. Agreement to these terms

These Terms of Service (the "Terms") form a binding agreement between you and Asva AI ("we", "us", "our"). They govern your access to and use of the Asva AI platform, website, APIs, and MCP integrations (collectively, the "Service"). By creating an account, signing in, or calling our APIs or MCP server, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service. If you are using the Service on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and "you" refers to both you and the entity.

2. Definitions

Account. A user account registered with a work email on app.asvaai.com.
Brand. A company, product, or domain you configure us to track.
Content. Brand names, domains, topics, prompts, and any other inputs you provide.
MCP Integration. An AI assistant connected to Asva AI over the Model Context Protocol via our OAuth 2.1 endpoints.
AI Platforms. Third-party AI search surfaces we measure, including ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, Meta AI, and Google AI Mode.
Outputs. Reports, scores, audits, recommendations, and other results the Service generates in response to your Content.
Usage Data. Telemetry and analytics about how you use the Service (pages visited, tools called, timestamps, performance metrics).

3. The Service

Asva AI is an Answer Engine Optimization platform that measures how brands appear across AI Platforms. The Service includes the web dashboard at app.asvaai.com, the MCP server at mcp.asvaai.com, documented REST APIs, and data-processing pipelines that read publicly available AI-assistant responses on your behalf.

We may update, add, or remove features at any time as the platform evolves. We will not materially reduce the core functionality of a paid plan during an active billing period without notice.

4. Eligibility and account registration

You must be at least eighteen years of age and capable of forming a binding contract to use the Service. You must sign in with a work email address; personal email providers such as Gmail, Yahoo, and Hotmail are not accepted at signup. You are responsible for keeping your credentials secure and for all activity under your Account. Notify us at team@asvaai.com promptly if you believe your Account has been compromised.

Some plans tie access to a specific company or set of Brands. Sharing a single-user login across multiple people is not permitted.

5. Acceptable use

You agree not to:

Use the Service to violate any law or the rights of others.
Reverse engineer, probe for vulnerabilities in, or interfere with the availability of the Service.
Scrape, resell, or redistribute Asva AI aggregated visibility data outside the interfaces we provide.
Use the Service to generate or distribute unlawful, abusive, misleading, or deceptive content.
Circumvent rate limits, authentication requirements, or usage quotas tied to your plan.
Use the Service for stalking, harassment, or activities that target an individual's private information.
Attempt to access another customer's account, Content, or data.
Submit sensitive categories of personal information (payment card data, government identifiers, health records, biometric identifiers, or similar) unless we have a written agreement with you that explicitly permits it.
Use the Service to train, fine-tune, or improve a competing AI search or answer-engine product.

We may suspend or terminate accounts that we reasonably believe have violated this section.

6. Your Content and Outputs

You retain ownership of Content you submit. You grant Asva AI a worldwide, non-exclusive, royalty-free license to host, store, reproduce, display, and process your Content solely to operate, maintain, secure, and improve the Service. You represent that you have the rights necessary to submit any Content you provide.

Outputs we generate for you (audit reports, visibility scores, charts, recommendations) are provided to you for your internal business use. You may share Outputs with your team, auditors, agencies, or investors. You may not resell, syndicate, or publicly redistribute Outputs as a substitute for a paid subscription to Asva AI.

7. AI-generated content and reliance

Portions of the Service use large language models and other machine-learning systems, including models operated by third parties. Outputs that are generated, summarized, or re-phrased by such systems can be incomplete, out-of-date, biased, or factually wrong. You acknowledge that:

You are responsible for reviewing Outputs before relying on them for business, legal, medical, or financial decisions.
Similar inputs from different customers may produce similar Outputs; we cannot guarantee that any particular Output is unique to you or protectable as your original work.
We may query third-party AI Platforms on your behalf; their responses are outside our control and may change without notice.
We do not warrant that Outputs are accurate, complete, or fit for a particular purpose.

8. Feedback and Usage Data

If you send us suggestions, feature requests, bug reports, or other feedback about the Service ("Feedback"), you agree that we may use the Feedback without restriction, attribution, or compensation, including to build or improve our products. Feedback is not Confidential Information.

We collect Usage Data to run, secure, and improve the Service, to debug issues, to plan capacity, and to build aggregate, de-identified analytics. We may publish aggregate statistics derived from Usage Data (for example, "the typical Asva AI customer generates three visibility audits per month") as long as no individual customer or person is identifiable.

9. Intellectual property

Asva AI and its licensors own all right, title, and interest in and to the Service, including the software, documentation, trademarks, visualizations, and aggregated data we generate. Nothing in these Terms transfers ownership of the Service to you.

"Asva AI" and the Asva AI logo are trademarks of the Company. You may not use our marks without our prior written consent, except for factual reference to the Service.

10. Third-party integrations and services

When you connect Asva AI to an AI assistant such as Claude, ChatGPT, Cursor, or Windsurf via our MCP server, you authorize that assistant to call Asva AI tools on your behalf using an OAuth 2.1 access token scoped to your Account. Each tool call is audit logged.

Asva AI does not control the third-party assistant or any other third-party service (cloud hosting, analytics, notification, or payment providers) we integrate with. We are not responsible for their availability, pricing, terms, or how they process data you send through them. Your use of those third-party services is governed by their own terms. You may revoke an MCP Integration at any time from the Connectors page in the Asva AI dashboard.

11. Beta and preview features

We may label certain features as beta, preview, early access, or similar. Those features are provided on an as-is basis, may change or be removed at any time, and are not covered by any service-level commitment. Data you create exclusively inside a beta feature may be lost if we end the beta. Feedback on beta features is welcomed but not compensated.

12. Subscriptions, fees, and billing

Paid plans are billed in advance on the subscription cycle you choose at checkout. Fees are quoted exclusive of taxes; taxes where applicable are added to invoices and are your responsibility. Paid fees are non-refundable except where required by law or as stated in our Refund Policy.

If a payment fails, we may suspend your Account or downgrade it to a free tier. To cancel, use the Billing page in the dashboard or email team@asvaai.com. Cancellation takes effect at the end of the current billing period.

We may change fees or introduce new fees for existing features on at least thirty days notice. Changes apply on your next renewal date. We use a third-party payment processor (such as Stripe or Razorpay) to handle card and bank transactions. We do not store full card numbers on our systems.

Paid plans renew automatically on the same cycle unless you cancel before the end of the current period.

13. Trials

We may offer free trials at our discretion. Unless stated otherwise at signup, a free trial does not require a payment method, ends automatically at the duration we specified, and does not auto-convert to a paid plan. If you do provide a payment method for a trial, you authorize us to charge the first period's fee when the trial ends unless you cancel earlier. Feature access during a trial may be narrower than a paid plan.

14. Confidentiality

Each party may receive non-public information from the other (such as pricing, beta features, customer lists, and technical designs). Both parties agree to use the same degree of care they use for their own confidential information, and not less than reasonable care, to protect this information and to use it only to perform under these Terms. The obligation survives for three years after the end of your use of the Service. Confidential information does not include information that is already public, is independently developed, is received from a third party without restriction, or must be disclosed by law.

15. Copyright policy

We respect intellectual property rights. If you believe that material made available through the Service infringes your copyright, send a written notice to team@asvaai.com that includes: your name and contact details; a description of the copyrighted work; the specific location of the allegedly infringing material; a statement that you have a good-faith belief that the use is not authorized by the owner, its agent, or the law; a statement, under penalty of perjury, that the information in your notice is accurate and you are authorized to act on the owner's behalf; and your physical or electronic signature. We may terminate accounts that repeatedly infringe others' copyrights.

16. Disclaimers

The Service is provided on an AS IS and AS AVAILABLE basis. To the fullest extent permitted by law, Asva AI disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the Service will be uninterrupted, error free, or secure, or that AI Platforms we query on your behalf will return accurate or complete information. You are solely responsible for business decisions you make based on Outputs or any other data we return.

17. Limitation of liability

To the fullest extent permitted by law, Asva AI and its affiliates, officers, employees, and agents will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenues, data, goodwill, or business opportunities, arising out of or relating to the Service or these Terms.

Our aggregate liability arising out of or relating to the Service or these Terms will not exceed the greater of the amounts you paid to Asva AI in the twelve months before the event giving rise to the claim, or one hundred United States dollars (USD 100) if you have not paid us. Some jurisdictions do not allow the exclusion or limitation of certain damages; in those jurisdictions the limitations apply to the maximum extent permitted.

18. Indemnification

You agree to defend, indemnify, and hold harmless Asva AI and its affiliates, officers, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising out of your breach of these Terms, your Content, or your use of the Service in violation of applicable law or the rights of a third party.

19. Termination

You may stop using the Service at any time by canceling your subscription and closing your Account. We may suspend or terminate your access if you breach these Terms, if we are required to by law, or if we decide to discontinue the Service. We will provide reasonable notice where practical.

Upon termination, your right to access the Service ends. We may delete your Account data after termination, subject to legal retention requirements. Sections that by their nature should survive termination, including Intellectual property, Disclaimers, Limitation of liability, Indemnification, Confidentiality, and Dispute resolution, continue to apply.

20. Changes to the Service and to these Terms

We may change the Service over time, including the availability, pricing, or functionality of any feature. We may also update these Terms. Material changes will be announced in product or by email to the address on your Account, with at least fifteen days notice where reasonably possible. Your continued use of the Service after the effective date of an updated Terms is acceptance of the updated Terms.

21. Governing law

These Terms and any dispute arising out of or relating to them or to the Service are governed by the laws of India, without regard to its conflict-of-laws rules.

22. Dispute resolution

The parties will first try in good faith to resolve any dispute through written notice and reasonable discussion. If a dispute cannot be resolved within thirty days, it will be finally settled by arbitration seated in Bengaluru, Karnataka, India under the Arbitration and Conciliation Act, 1996. The tribunal will consist of a sole arbitrator; the language of the arbitration will be English. Judgment on the award may be entered in any court of competent jurisdiction. Nothing in this section prevents either party from seeking interim injunctive relief from a court of competent jurisdiction.

23. General provisions

Entire agreement. These Terms, together with the Privacy Policy and any order form or plan-specific terms, form the entire agreement between you and Asva AI regarding the Service.
Severability. If any provision is held unenforceable, the remaining provisions remain in effect.
No waiver. Failure to enforce a right under these Terms does not waive that right.
Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
Force majeure. Neither party is liable for delays or failures resulting from events beyond its reasonable control, such as natural disasters, internet or cloud-provider outages, labor disputes, or acts of government.
Notices. Notices to Asva AI should be sent to team@asvaai.com. We may give notice to you through in-product messages or the email address on your Account.
No agency. These Terms do not create a partnership, joint venture, employment, or agency relationship between the parties.
Headings. Section headings are for convenience only and do not affect interpretation.

24. Contact

Questions about these Terms, a signed-copy request, or issues with the Service can be sent to team@asvaai.com. For privacy-specific requests, see the Privacy Policy.