Free JSON-LD Schema Generator
Build valid Schema.org structured data for any page — pick a type, fill the fields, copy the code. Powers Google rich results and helps AI answer engines cite your content.
The rich-result + agentic-commerce workhorse. AI shopping agents read price, availability, and GTIN from this.
Strongly recommended for AI shopping surfaces.
InStock, OutOfStock, PreOrder…
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product"
}
</script>Frequently asked questions
What is JSON-LD and why does it matter for SEO and AI search?+
JSON-LD is the structured-data format Google recommends. It describes a page's entities (products, articles, organizations, FAQs) in a machine-readable block. Search engines use it for rich results, and AI answer engines like ChatGPT, Perplexity, and Google AI use it to understand and cite your content accurately.
How do I add the generated JSON-LD to my page?+
Copy the output, wrap it in a <script type="application/ld+json"> tag (use the toggle to do this automatically), and paste it into the <head> or <body> of your page's HTML. It does not need to be visible to users.
Which schema type should I use?+
Use Product for items you sell, Article for blog posts and news, Organization for your brand entity, LocalBusiness for physical locations, FAQPage for question-and-answer content, and WebSite to enable the sitelinks search box. You can add more than one type to a single page.
Does Product schema help my store show up in AI shopping?+
Yes. AI shopping agents (ChatGPT, Gemini, Perplexity, Amazon Rufus) read Product schema to extract price, availability, GTIN, and reviews. Complete, accurate Product markup is a prerequisite for being surfaced and transacted with by agents.
Is this JSON-LD generator free?+
Yes — it is free, requires no signup, and runs entirely in your browser. Nothing you type is sent to a server.
What fields does Google require for rich results?+
It varies by type. Product needs at least a name (plus offers/reviews for full eligibility); Article needs a headline; FAQPage needs question/answer pairs. After generating, run the output through the JSON-LD Validator to confirm required fields are present.