Wins the 'Intimate Wellness' Category on Perplexity
How a D2C intimacy brand used AEO to bypass ad censorship and reach users via private, high-intent AI conversations.
The Challenge
MyMuse is a leading D2C brand in the intimate wellness space. Traditional ad channels (Meta/Google) often restrict their creative, making organic discovery crucial.
"Users were increasingly asking AI questions like 'best discrete intimacy products for couples' to avoid privacy concerns. MyMuse was absent from these answers."
The ASVA Solution
MyMuse optimized their product PDPs with 'Question-Answer' schema designed for AI snippets. They focused on appearing in 'listicle' style answers on Perplexity by building authority through third-party review citations.
"AI search is a safe haven for private queries. Optimizing for it unlocked a massive, high-intent audience that ads couldn't reach."
Achieve Similar Results
- Audit your AI visibility
- Identify content gaps
- Track brand mentions