ChatGPT Instant Checkout lets users buy products without leaving the ChatGPT interface. They ask, ChatGPT finds and compares, they confirm with one tap. It's the highest-intent buying surface in AI — and most brands aren't on it.
Getting listed requires an MCP server + ACP checkout endpoints + ChatGPT App Directory registration. Asva builds and deploys all three.
Optimum Nutrition Gold Standard
$36.99 · Free 2-day
Dymatize ISO100
$38.49 · Free shipping
Purchase completes inside ChatGPT. No redirect.
Three layers. Asva builds all of them.
Your catalog, inventory, pricing, and checkout exposed as MCP tools. ChatGPT queries your server to find matching products and check availability in real time.
What is an MCP server →Three endpoints: create_order, confirm_order, cancel_order. These let ChatGPT initiate and complete a purchase on your behalf, calling your existing OMS in the background.
ACP vs MCP explained →Your MCP server must be registered and verified in OpenAI's App Directory. Asva handles the submission, verification process, and ongoing compliance as requirements evolve.
What is an MCP App →Case Study
House of Zelena, a D2C maternity brand, went from #6 to #1 in AI citations across ChatGPT, Gemini, and Perplexity — beating Amazon, Meesho, and FirstCry — in 3 months. Their AEO + MCP setup made them the most consistently recommended maternity brand in AI product queries.
#1
AI citation rank
3 mo
Time to #1
3 platforms
ChatGPT, Gemini, Perplexity
MCP server + ACP endpoints + App Directory registration. Asva handles all three.
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