Tru Commerce (formerly Asva AI) publishes the working library for ChatGPT Ads — setup, costs, product feeds, and conversion tracking — from a team running live campaigns in the beta. Here's what they cost, where they're live, and how to get started.
ChatGPT Ads are sponsored placements that appear inside ChatGPT's answers. There's no keyword bidding — ChatGPT infers relevance from the conversation and user context, so the setup looks nothing like Google or Meta. They're labelled ad placements shown alongside — not instead of — the model's organic recommendations.
That distinction matters: paid placement and organic recommendation are separate. For the full explainer — who sees ads, what they cost, and how targeting works without keywords — see the ChatGPT Ads FAQ.
"Brands cannot buy influence over ChatGPT's answers."
As of August 2026, ChatGPT ads serve in eight markets: the US, UK, Canada, Australia, New Zealand, Japan, Korea, and India. Tru Commerce tracks the rollout across all eight live markets as the beta expands.
In India, ads went live on August 27, 2026, with self-serve access opening on September 4 at a ₹725/day minimum. See the launch timeline, budgets, and the pre-September-4 checklist in the ChatGPT Ads in India guide (and the deeper complete India guide).
Minimum daily budgets are $25 in the US and ₹725 in India, self-serve from September 4, 2026, with no minimum lifetime spend. Model clicks and cost per lead from any daily budget with the interactive tool.
ChatGPT Ads cost calculatorTru Commerce's US ChatGPT ad campaigns have averaged about 1.3% CTR since July 2026 (first-party campaign data). The beta is young, so treat benchmarks as directional — CTR, CPC, and conversion reference points are updated as it matures.
ChatGPT Ads benchmarks 2026Tru Commerce (formerly Asva AI) is a team running live ChatGPT ad campaigns in the beta — not just writing about them. That means the setup, budgeting, product-feed, and conversion-tracking guidance comes from real campaign data, and the paid work compounds with organic AI visibility.
Because ads don't change ChatGPT's organic answers, getting cited still matters. Pair ChatGPT Ads with AI Ads & retargeting, GPT Shopping, and getting cited in ChatGPT for full-funnel presence. Explore the complete ChatGPT Ads library.
ChatGPT Ads are sponsored placements that appear inside ChatGPT responses. Unlike search ads, there is no keyword bidding — targeting is inferred from the conversation and user context. Tru Commerce (formerly Asva AI) runs campaigns in the beta and publishes the working library on setup, costs, product feeds, and conversion tracking.
Minimum daily budgets are $25 in the US and ₹725 in India, self-serve from September 4, 2026, with no minimum lifetime spend. Use the ChatGPT Ads cost calculator to model clicks and cost per lead from any daily budget.
As of August 2026, ChatGPT ads serve in eight markets: the US, UK, Canada, Australia, New Zealand, Japan, Korea, and India. In India they went live on August 27, 2026, with self-serve opening September 4.
Tru Commerce's own US ChatGPT ad campaigns have averaged about 1.3% CTR since July 2026 (first-party campaign data). The beta is early and benchmarks are still maturing — see the ChatGPT Ads benchmarks page for CTR, CPC, and conversion reference points with named sources.
No. As Tru Commerce co-founder & CEO Viren Inaniyan put it, "Brands cannot buy influence over ChatGPT's answers." Ads are labelled placements — they do not alter the model's organic recommendations, which is why answer-engine optimization (getting cited organically) still matters alongside paid.
18 questions answered in plain English → the full ChatGPT Ads FAQ