How MyMuse Became ChatGPT's #1 Sexual Wellness Brand in 60 Days

By combining strategic AEO tactics with AI-native content optimization, MyMuse transformed from virtually invisible on ChatGPT to consistently claiming the #1 spot for high-intent sexual wellness queries in just 8 weeks.

About MyMuse

MyMuse is India's leading sexual wellness D2C brand, offering body-safe, beginner-friendly intimate products designed for the modern Indian consumer.

Key Results

5x Traffic increase from AI-powered sources since April 2025

#1 Position on ChatGPT for 12+ core product prompts

20+ Daily sessions from LLM referrals at peak

Get Started

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Overview

MyMuse pioneered sexual wellness e-commerce in India by making conversations around intimate products approachable, judgment-free, and accessible. But as consumer behavior shifted toward AI-powered research tools, the brand faced a new challenge: invisibility where their customers were actually searching.

"We noticed users mentioning they found products through ChatGPT, but when we tested it ourselves, we weren't showing up at all," says the MyMuse marketing team. "Competitors like Durex and Sirona dominated every single prompt. We knew if we didn't act fast, we'd lose an entire generation of AI-native shoppers."

The stakes were particularly high in sexual wellness—a category where privacy, trust, and education drive purchase decisions. If ChatGPT was becoming the new search bar, MyMuse needed to be the trusted answer.

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The Challenge

As AI answer engines began reshaping how Indian consumers research intimate products, traditional SEO strategies fell short. The goal crystallized: understand what ChatGPT, Perplexity, and Claude actually cite, then position MyMuse as the authoritative recommendation.

The Reality Check

Before April 2025, testing revealed a harsh truth:

• Prompt: "Best quiet vibrator for beginners in India" → ChatGPT cited Durex, Kamasutra, international brands
• Prompt: "Where to buy body massager for couples?" → Sirona, Amazon generic listings
• Prompt: "Affordable clitoral stimulator India" → No Indian D2C brands mentioned

MyMuse had strong SEO rankings but zero AI visibility. The new customer journey was bypassing them entirely.

"Being ranked on Google wasn't enough anymore. Our customers were asking AI for recommendations, and we simply didn't exist in those conversations."

— MyMuse Marketing Team

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The Turning Point

The breakthrough came when the team mapped the AI discovery funnel. Unlike traditional search, AI engines prioritize:

• Natural language product descriptions (not keyword-stuffed copy)
• Comparison content (objective, not overly promotional)
• Educational FAQs (answering real user questions)
• Structured data (making content machine-readable)

"We realized AI engines were looking for helpful content, not SEO content," the team notes. "This wasn't about gaming algorithms—it was about being genuinely useful in the format AI models understand."

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The Solution

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1. Make Content AI-Native, Not Just AI-Friendly

What They Did:

Rewrote every product page to match how real people ask questions.

Before:

"Premium Silicone Body Massager | Waterproof | 10 Vibration Modes | Buy Now"

After:

"This quiet, beginner-friendly body massager is designed for couples exploring intimacy together. Made with body-safe silicone, it features 10 customizable settings and whisper-quiet operation—perfect for shared living spaces. Ideal for first-time users looking for something affordable and non-intimidating."

Why It Worked:

AI models prioritize content that directly answers conversational queries. The rewrite matched natural language patterns like "quiet vibrator for couples" and "beginner-friendly massager."

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2. Build a Comparison Library That AI Can Trust

What They Did:

Created honest, objective comparison content—even when competitors had advantages.

Examples:

• "Best Body Massagers in India: MyMuse vs. Durex vs. Sirona"
• "Clitoral Stimulators: Budget vs. Premium Options Compared"
• "What Makes a Vibrator Beginner-Friendly? 5 Key Features"

The Key Insight:

"We listed ourselves #1 where we genuinely had advantages—like body-safe materials and discreet packaging—but stayed objective about pricing and availability," says the team. "AI engines penalize obviously biased content. Being honest built credibility."

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3. Answer the Questions No One Else Would

What They Did:

Built a comprehensive FAQ section based on real Reddit threads, Quora questions, and customer service inquiries.

Questions like:

• "Is it safe to use a body massager during periods?"
• "How to clean intimate products properly?"
• "What's the difference between clitoral and G-spot stimulation?"
• "Can I use a massager if I've never used one before?"

Why It Worked:

These were the exact prompts users were asking ChatGPT. By answering them transparently on-site, MyMuse became the authoritative source AI models cited.

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4. Implement Technical AEO Foundations

Technical fixes included:

✅ llm.txt file – Told AI crawlers what content to prioritize

✅ Structured schema markup – Made product details machine-readable

✅ FAQ schema – Enabled direct answers in AI responses

✅ Resolved crawl blockers – Ensured AI bots could access all pages

✅ Tracking setup – Started measuring ChatGPT/Claude referral traffic

"These weren't visible to users, but they were critical for AI discovery," the team explains. "It's like adding subtitles to a video—suddenly a whole new audience can understand you."

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5. Test, Measure, Iterate—Daily

The Process:

Every morning, the team ran 20+ test prompts across ChatGPT, Perplexity, Bing Chat, and Claude:

• "Best quiet vibrator India"
• "Affordable couple massager"
• "Where to buy clitoral stimulator"
• "Body-safe intimate products"

They tracked:

• Position (1-10 or not mentioned)
• Context (how MyMuse was described)
• Citations (which pages AI referenced)
• Competitor presence (who else appeared)

"This daily habit kept us agile," says the team. "When we saw a prompt where we ranked #3, we'd optimize that specific content path within 24 hours."

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Results

Within 8 weeks, MyMuse achieved breakthrough visibility:

Traffic & Discovery

• 5x increase in sessions from AI-powered sources (ChatGPT, Perplexity, Claude)
• Peak of 20+ daily sessions from LLM referrals
• First-page AI presence on 12+ core product prompts

Competitive Positioning

• Overtook Durex and Sirona on prompts like "best body massager India"
• #1 position for "quiet vibrator for couples"
• Only Indian D2C brand recommended for "clitoral stimulator"

Don't Take Our Word for It—Test It Yourself

Try asking ChatGPT right now:

"Which is the best body massager in India?"

"Quiet vibrator for couples?"

"Where to buy sexual wellness products online in India?"

In most cases, MyMuse appears as the #1 or only D2C brand listed.

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Key Takeaways: The MyMuse Playbook

1. Write for Humans, Optimize for Machines

AI engines reward content that sounds natural and genuinely helpful. Conversational product descriptions outperformed keyword-heavy copy every time.

2. Be Honest in Comparisons

Listing competitors objectively built trust with AI models. Overly promotional content gets filtered out.

3. Answer Real Questions

Mine Reddit, Quora, and customer service logs for the actual questions people ask. Build content around those.

4. Technical Hygiene Matters

Structured data, schema markup, and AI-specific files (like llm.txt) are the foundation. They're invisible to users but critical for AI discoverability.

5. Test Prompts Like You Test Keywords

Treat prompts like search queries. Track them daily, measure position changes, and optimize accordingly.

6. Speed Wins

The AI search landscape changes weekly. Fast iteration beats perfect planning.

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Cross-Functional Impact

MyMuse's AEO strategy created ripple effects across the organization:

Marketing: Content roadmap now prioritized AI-friendly formats (FAQs, comparisons, educational guides) over traditional blog posts.

Product: Customer questions surfaced through AI testing informed product development—like emphasizing "quiet operation" as a core feature.

Customer Success: FAQs reduced repetitive support tickets by 30%, as customers found answers via AI search before reaching out.

Sales: B2B partners (like wellness educators and therapists) started referring clients via "Ask ChatGPT about MyMuse"—a new trust signal.

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Ready to Dominate AI Search in Your Category?

MyMuse's success wasn't luck—it was strategy, execution, and the right tools to measure what matters.

Whether you're in D2C, B2B SaaS, or services, the principles are the same:

• Understand what AI engines cite
• Create content they trust
• Measure, iterate, repeat

The brands that win AI search in 2025 are the ones moving today.

Do this for your brand

• track your brand in ChatGPT and Perplexity
• start with a free AI visibility audit
• run a free AI visibility report