Rufus is Amazon's ecommerce-first AI — powering product discovery, voice commerce, and purchase recommendations.
If you sell on Amazon, Rufus visibility = sales.
Amazon AI is now a critical driver of ecommerce conversions.
Rufus answers shopping questions using Amazon's own product listings and reviews, so the highest-leverage work is on-platform: complete product titles and bullet points, detailed A+ content, and a strong volume of specific, detailed customer reviews — not off-Amazon content.
Comparison and recommendation queries ("what's the best X for Y," "is X worth it," "X vs Y") trigger Rufus's conversational shopping answers more than direct product-name searches — optimizing listing content to answer those comparison questions directly is what gets a product surfaced.
Book a demo with Asva AI to see how your brand performs on ChatGPT, Perplexity, Gemini, Claude, Rufus, and more.