Copilot is embedded across Microsoft 365 and Azure, assisting hundreds of millions of enterprise users daily.
It shapes B2B content visibility inside workflows — Outlook, Word, Teams, Excel.
Copilot is deeply embedded across Fortune 500 productivity stacks.
Copilot is built on Bing's index and OpenAI's models, so classic technical SEO (crawlable HTML, fast load times, a clean sitemap) still matters alongside AEO signals like clear entity definitions and cited sources — Copilot tends to favor content that reads as authoritative and well-sourced over purely promotional copy.
Because Copilot is embedded directly into Microsoft 365 and Teams, its influence shows up in B2B research and procurement conversations rather than consumer search. Track mentions in response to category and comparison queries a buyer would realistically ask while evaluating vendors.
Book a demo with Asva AI to see how your brand performs on ChatGPT, Perplexity, Gemini, Claude, Rufus, and more.